Intuit Connect 2024 was held from October 28–30 at the ARIA in Las Vegas, and our Intuit Developer team was there for all the learning, connecting, and inspiration we could handle.
Better Together
Formerly known as QuickBooks Connect, the reimagined event highlighted Intuit’s integrated platform and its ability to help businesses start up and scale up. It also encompassed our “Better Together” theme, emphasizing accountant feedback and the integration of QuickBooks and Mailchimp into an AI-powered platform. Attendees learned about the Intuit Enterprise Suite and our latest product innovations, fostered valuable relationships, heard from a powerful ensemble of speakers, and earned CPE credits along the way.
The exhibit hall provided a firsthand look at our newest product updates and over 75 QuickBooks Online integrations from application developers who sponsored the event. The excitement was clear from the lines at our booths. Some lines were so long, we had to transform spaces to be entirely dedicated to demos.
Fostering growth through collaboration
One of the most exciting aspects of the event for our team was hosting a reception before the event to welcome all the Intuit Connect sponsors who were showcasing their QuickBooks integrations in the exhibit hall. At the reception, executive sponsors Josh Hofmann, Kashi Kakarla, and Aravind Kannan unveiled their strategic vision for expanding our platform through strong partnerships with QuickBooks ecosystem partners.
Josh Hofmann, vice president of Partners and Business Development, talked about the investments we’re making to bring our strategic vision to life. He touched on how Intuit’s alignment with our ecosystem partners fosters a sense of belonging and commitment to mutual success. He underscored this by adding that “As Intuit grows, so do all of you. And as we solve more customer problems together, customer loyalty grows for both Intuit and our partners.”
Kashi Kakarla, senior vice president of Product Development, shared that it’s an incredibly exciting time for QuickBooks because the scale of data, transactions, customers, and usage of our capabilities is growing significantly. He touched on a number of areas where his engineering organization is investing to build out and modernize our infrastructure and capabilities. He relayed his passion for leveraging technology with software developers from inside and outside of Intuit in mind.
Aravind Kannan, director of product management, Developers & Partners Ecosystem, conveyed that his focus is on creating a world-class developer platform that empowers our partners to innovate with us, and create a highly extensible QuickBooks offering that adapts to our customers’ evolving needs. In addition to highlighting some features already launched, like the redesigned developer portal experience, he provided a glimpse into projects that will bring new AI powered features. He talked about using AI to make the app creation process intuitive while making it easy to list apps on the QuickBooks App Store. He also talked about implementing a progressive app discovery experience to help customers connect relevant apps across the QuickBooks product experience.
The power of listening and learning
During Intuit Connect we spent time with our QuickBooks ecosystem partners, listening to their needs, and learning from their experiences. It was great to meet the QuickBooks app developers who were recently chosen for the Intuit Developer Growth Program, including Clockwork, Expensify, Keeper, Method, and Settle. We also caught up with former participants and current Intuit Developer Council members like Knowify, A2X, Approval Max, Uncat, Synder, NoviAMS, and Knowify. We met new developers for the first time, like Eric Bai from AirWallex. And we reconnected with some of our favorite accounting experts like Jeff Wilson from The W2 Group and Helina Patience from Entreflow.
Looking ahead
We’re eagerly looking forward to more in-person events where we can meet with QuickBooks app developers. These partnerships are instrumental in helping Intuit provide a comprehensive, end-to-end solution for our customers that ensures their success and growth. We’re excited to be a part of this new chapter for Intuit and our partners. Cheers!
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