You’ve built an app that solves a problem for small businesses, whether it’s automating workflows, improving reporting, or handling niche vertical needs. But even the strongest app can stall if users can’t discover it.
Why visibility is everything
For QuickBooks users, discovering apps isn’t a sidebar; it’s central. The Intuit App Marketplace (apps.com) is the first stop for SMBs searching for the right tools. When your app is positioned well, it’s no longer about users stumbling on you, it’s about Intuit driving people to you.
The Intuit App Partner Program delivers on this commitment by investing more in discoverability, co-marketing, and go-to-market support to ensure partner apps don’t get lost in the shuffle.
More traffic = more opportunity
The evidence is clear: more users visit apps.com than ever before. As Intuit scales its marketing and program investments to drive demand, the opportunity for your app grows if it’s visible.
- Our new app partner program expands integration opportunities. New APIs and enhanced developer support enable deeper product integration and more sophisticated app capabilities.
- We designed the app partner program for greater discoverability: Strategic marketing channels and platform affinity ensure partner apps reach the right users at the right time.
- If your app isn’t listed on apps.com, you might miss prospective customers who don’t search beyond the first page of results.
In short: We’re pulling more users toward the Intuit App Marketplace. You want to position your app to capture that traffic.
What Silver Tier unlocks
Silver is where the shift from “listed app” to “discovered app” happens. These are the visibility features Silver enables:
- Placement on the Intuit App Marketplace: Visibility on apps.com is everything. Your app can now appear in search results, category listings, or featured carousels.
- Silver partner badge: A visual mark of credibility that signals trust to users browsing a crowded market.
- Amplification across more visitors: The Intuit App Marketplace receives thousands of visits every day from a potential audience of millions —consistent traffic that’s growing–putting your app in front of buyers.
With Silver, you’re no longer hoping users find you. We help them to find you.
More customers, less effort
You write the code. We bring the demand. That’s how Silver amplifies your reach.
Instead of scrambling for leads, building your own campaign engine, or battling discoverability algorithms, Silver tier gives you a leg up. Apps that are vetted, supported, and co-promoted by Intuit carry more weight with users who need tools they can trust.
Your job is to deliver value; Silver helps ensure you catch users at their moment of search.
Visualizing the upgrade
How to get started
Ready to upgrade? Here’s how:
- Make the upgrade. Navigate to Workspaces > Billing and Subscription to add your payment method and subscribe to Silver tier.
- Activate the Growth Toolkit. Once approved, you’ll unlock marketing assets (brand guidelines, badge assets, campaign kits) with access to the Partner Resource Center. Keep an eye out for an email invite to start the process.
- Lay the foundation for achieving Gold or Platinum tier status. Silver isn’t the finish line, it’s the foundation. When you’re ready for a strategic partnership with Intuit, you’ll be positioned for premium tiers and even greater visibility.
Reach more users. Grow smarter.
Visibility isn’t a nice-to-have; it’s the engine that connects your app’s potential to real customers.
Silver Tier gets you more than a listing. You gain a credibility badge, co-marketing support, and entry into Intuit-driven campaigns. It’s not just marketing help—it’s a growth partnership.
Increase discoverability — Sign in now to upgrade to Silver