Category: Marketing Tips
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How to create an email to drive app downloads
Whether you’ve just placed your app on QuickBooks Apps.com or it’s been there for a while and you need to start publicizing it, a launch email to prospective customers can increase views of your app card and drive downloads. To help you create an email that follows proven marketing techniques and best practice, we’ve created […]
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Make your app more successful through customer reviews
Customer reviews play a vital role in the marketing of your app. If you ask for reviews and manage them in the right way, your star rating will rise and more new customers will choose to connect. Along the way, you’ll also benefit from useful insight into how your customers use your app and what […]
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Your app integration is a living product: Measure it!
This article is part of a series on how to scale and optimize your app integration on the QuickBooks platform. Be sure to read Part 2: “Measuring the success of your app integration.” It all started with repeat messages from your head of sales: “Hey, we lost a sale because our software does not integrate […]
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Design for Delight: How To Fall In Love With Your Customer’s Problems (And Not The Solution)
The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus is a foundational belief and […]
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Tips on How to Connect Your App to the Right Customers
Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more
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QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?
Every small business is different and their needs are diverse. Here are some tips to make your app stand out and catch their attention:
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Metatags on your app card help your app be seen
Customers are often looking for apps that are actually on Apps.com, but they can’t easily find the app via the search. Find out how metatags on your app card can help your app be seen.
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Disruptive Business Models
At the Intuit Developer group, our lifeblood is developers creating awesome solutions for QuickBooks customers. When we spend time with our small business (SMB) customers, we see that one of their biggest barriers to app adoption is the resistance to signing up for yet another monthly bill.
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Tips and Tricks: App Card Updates and How to Take Advantage of Them
Today we’re going to take a look at some of the recently announced QuickBooks App Store app card updates and also talk about some tips that we have for making these app cards more effective for promoting your apps. David Leary also covered this topic at his Friday Hangout on September 22, 2017 below.
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Obtaining, Tracking and Responding to Reviews of Your App
We know that our customers rely on a wide range of resources when they consider connecting a new app to their QuickBooks. However, one that continues to remain top of mind is App Reviews. Here are three tips for being proactive, informed, and engaged with reviews on your app.