Category: Marketing Tips
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Measuring the success of your app integration
This article is part of a series on how to scale and optimize you app integration on the QuickBooks platform. See Part 1, “Your app integration is a living product – measure it.” In this article, we go through useful metrics to measure the health of a platform integration. Your preferred metrics may vary depending […]
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How to make your app card work harder for you
Your app card is the shop window for your app, so it needs to quickly communicate why a prospective customer should download it. At a glance, they should be able to understand not just what it does – but how it will improve their working life. Here’s a good example Make your description highly customer-focussed […]
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How to create an email to drive app downloads
Whether you’ve just placed your app on QuickBooks Apps.com or it’s been there for a while and you need to start publicizing it, a launch email to prospective customers can increase views of your app card and drive downloads. To help you create an email that follows proven marketing techniques and best practice, we’ve created […]
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Make your app more successful through customer reviews
Customer reviews play a vital role in the marketing of your app. If you ask for reviews and manage them in the right way, your star rating will rise and more new customers will choose to connect. Along the way, you’ll also benefit from useful insight into how your customers use your app and what […]
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Your app integration is a living product: Measure it!
This article is part of a series on how to scale and optimize your app integration on the QuickBooks platform. Be sure to read Part 2: “Measuring the success of your app integration.” It all started with repeat messages from your head of sales: “Hey, we lost a sale because our software does not integrate […]
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Design for Delight: How To Fall In Love With Your Customer’s Problems (And Not The Solution)
The idea of falling in love with your customer’s problem, not the solution, may sound foreign, or even seem backwards. You want to build an app that is customer-focused though, correct? If so, I’d like to make the case for focusing on your customer’s problems. Here at Intuit, this focus is a foundational belief and […]
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Tips on How to Connect Your App to the Right Customers
Apps marketing is an essential step in getting your app in front of the right customers. Today, we have some practical tips that can help you with the process. Find out more
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QuickBooks App Store Insights: What kinds of apps are QuickBooks customers looking for?
Every small business is different and their needs are diverse. Here are some tips to make your app stand out and catch their attention:
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Metatags on your app card help your app be seen
Customers are often looking for apps that are actually on Apps.com, but they can’t easily find the app via the search. Find out how metatags on your app card can help your app be seen.