Case Study: How An App Developer Motivated QuickBooks Customers to Write Reviews

Over the last few months, we’ve shared some best practices around asking your customers for reviews.  Today, I’d like to share a great example of an app partner doing just that and getting tremendous results.

Acuity Scheduling had been testing a few different ways of asking for reviews. Right after Thanksgiving, they launched an in-product pop-up inviting their customers to review their app on the QuickBooks App Store. In exchange, everyone who did so would be entered into a random draw to win one year of the product – a great bargain for a small business.  This campaign generated over 70 reviews for their app in just one week.

Acuity did receive some negative reviews as part of this campaign, but that is OK.  Other small businesses and accountants will benefit from seeing the honest, constructive feedback and, as always, Acuity has a chance to respond by both writing feedback on the review itself and by taking advantage of the information in the reviews to improve their product.

What are you waiting for? Ask your customers for reviews today!



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