Millions of businesses—5.9 million and counting—are using QuickBooks Online around the world, and they all represent potential customers who could discover your app if it’s listed on the QuickBooks App Store.
Reaching millions of potential customers from a single, easy-to-access location may be reason enough to take advantage of our app store, but there are many more. We explore a few of those reasons below and outline the steps to get your app listed on the QuickBooks App Store and to make it available in QuickBooks Online.
5 Reasons you should list your app on the QuickBooks App Store
Reason #1: You’ve Got a Great App
You’ve spent countless hours developing an innovative app that seamlessly integrates with QuickBooks to help users make their lives easier and businesses more successful. Your app is ready for customers and you’re eager to get it in front of those who need it the most. Where do you go? You go where QuickBooks users go: the QuickBooks App Store.
With hundreds of QuickBooks apps already available (and more being added all the time), small businesses seeking apps to streamline and simplify their business processes are constantly searching our growing marketplace.
Reason #2: You Don’t Like to Miss a Good Opportunity
Visitors to the QuickBooks App Store are searching for apps just like yours. If your app isn’t there, then you’ve missed an opportunity—likely thousands of opportunities—to highlight the benefits your app can offer to people actively searching for a viable solution to their business management challenges. Conversely, your potential customers are missing out on an opportunity to utilize an app that might save them time and money.
Once your application is listed, Intuit may promote it within the app store (e.g., under one of our App Collections or on the Partner Offers & Deals page). The app store is also where Intuit teams first look for third-party developers to work closely with on key initiatives and programs.
Reason #3: You Want to Save Time and Money
Speaking of saving time and money, listing your app in the QuickBooks App Store offers both. You can supplement the time you invest in quality assurance with a team of Intuit engineers who perform comprehensive security and technical reviews of your app. And the QuickBooks App Store is a free marketing resource, offering you exposure to your intended audience via a powerful distribution channel.
Reason #4: You Can Get Valuable Feedback About Your App
One of the many benefits of the QuickBooks App Store is its built-in customer reviews. QuickBooks makes it easy for app customers to share their experience and rate a QuickBooks app directly on the listing.
Why is this important? Consider statistics like this one cited by Finances Online: “Almost 9 out of 10 consumers read reviews before making a purchase.” In other words, 90% of your potential customers are being influenced by reviews from other customers as part of the buying process.
Receiving feedback about your app from real-world users is also one of the best ways to prioritize changes you make to your app to improve the customer experience.
And if you get a review that isn’t positive you have the opportunity to respond to the customer through your listing. This allows you to resolve a specific issue (or, on the flip side, explain why it’s not an issue at all) and address questions in real-time while showcasing your willingness to respond to your customers.
Reason #5: It’s Not Hard to Do
Listing on the QuickBooks App Store is straightforward, and we’ve documented the process thoroughly to ensure your success. Here are the key steps to list your app on our marketplaces (yes, there’s more than one!):
Step 1: Publish your app. To make your app available for use, provide app information via your developer portal account and put app settings in place. Once this is done, you can get production credentials to code into your app and start making production calls to our API.
Step 2: Once you’ve published your app, learn how to make it publicly available by listing it on our marketplaces. You can list it on the QuickBooks App Store and make it available in QuickBooks Online via the Apps tab.
Step 3: Review the app listing requirements and learn about the three-part app review process, which includes technical, security, and marketing requirements.
Step 4: Make sure you’ve completed any outstanding tasks on the app store listing checklist. And double-check your app’s production settings, including your app name & logo. If you haven’t completed any basic listing requirements, you will not be able to submit your application for listing.
Step 5: Determine whether your app will use Single sign-on (SSO). When you set up OAuth 2.0, decide if you want to add Intuit Single Sign-on at this point. SSO isn’t required for all apps, but it can make the authorization flow easier for your customers.
Important: You need to implement Intuit SSO if you want your app to appear in QuickBooks Online Accountant. Make sure you select the Accountant ready option when you list your app.
Step 6: Start the listing process by completing an app card for each country where you want your app to be available. In addition to general info about your app, you need to provide specific information about what appears on your app listing page on the QuickBooks App Store or in QuickBooks Online. Learn more about specific fields and sections if you’re unsure what to enter.
Step 7: Set up a testing environment for Intuit reviewers. Create a test environment with credentials you can share with our review team. Once your app is submitted, we’ll use these credentials to run and test your app during the review process.
Step 8: Submit your app for review.
Step 9: Included with detailed instructions for publishing and listing are sections on what to expect during the review process, how to enhance your app listing, and how to keep it compliant.
Get your app listed on the QuickBooks App Store today
Not yet convinced of the merits of listing on the QuickBooks App Store? Here are a few questions you may want to consider:
- Will adding my app to the QuickBooks App Store increase my app’s exposure to potential customers?
- Will my intended audience find me easily and quickly if I list on the QuickBooks App Store?
- Will I regret not taking advantage of this free opportunity?
If you answered “yes” to any or all of these questions, we recommend you get started today. We hope your app will soon become one of the world-class apps in the QuickBooks App Store!